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History
Historu of Elitz
Elitz was established in 1986. Our main business activities are rental brokerage and property management.

We initially acted only as brokers for rental apartments and subsequently
became involved in the management business at the request of property owners. More recently we have set up specialized departments devoted to operations such as dealing with tenants, corporate services, and purchasing.
This enables us to better meet the diverse requirements of our customers.
We are aggressively pursuing a strategy of advertising in the mass media.
The adoption of our new brand name, Elitz, in 2003 was accompanied by a television advertising campaign. In this way the Elitz brand has become a household word.

Today we operate a network of 22 business locations within the city of Kyoto,
two locations in suburban Kyoto, one location each in Tokyo and Shiga,
and one franchise. We are the leader in Kyoto's rental apartment brokerage industry.
 
October 1986 Foundation of company as a broker for rental
apartments
 
May 1989 Entry into management business
 
July 1989 Establishment of Choei Home Co., Ltd.
5 locations in Kyoto
 
March 1991 7 locations in Kyoto
 
April 1993 Expansion to Osaka, 10 locations in Kyoto
 
July 1994 12 locations in Kyoto
 
July 1996 Expansion to Shiga
12 locations in Kyoto, 1 location in Shiga
 
June 1997 15 locations in Kyoto, 1 location in Shiga
 
April 1998 15 locations in Kyoto, 1 location in Shiga
 
May 1998 16 locations in Kyoto, 1 location in Shiga
 
September 1999 Entry into property buying and selling business
16 locations in Kyoto, 2 locations in Shiga
 
May 2000 Expansion to Tokyo
16 locations in Kyoto, 2 locations in Shiga,
1 location in Tokyo
 
April 2001 15 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo
 
January 2002 Establishment of online information system for
all listings of Kyoto and Shiga locations
 
October 2002 Opening of Nishikyogoku location
16 locations in Kyoto, 1 location in Shiga,
2 locations in Tokyo
 
January 2003 Opening of Ritsumeikan University Area location
17 locations in Kyoto, 1 location in Shiga,
2 locations in Tokyo
 
April 2003 17 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo
 
August 2003 Launch of new brand, Elitz
Start of TV commercials featuring new brand
Introduction of new VIS at Elitz to correspond
with switch to new brand
 
September 2003 Opening of franchise location in Omihachiman
17 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
October 2003 Opening of Uzumasa location
18 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
November 2003 Opening of Karasuma Marutamachi location
19 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
February 2004 Opening of Demachiyanagi location
20 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
February 2004 Opening of Shichijo Keihan location
21 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
May 2004 Opening of Kyoto Sangyo University Area location
22 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
July 2004 Opening of Daigo location
23 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
August 2004 Opening of Saiin Higashi location
24 locations in Kyoto, 1 location in Shiga,
1 location in Tokyo, 1 franchise
 
January 2005 Change of company name to Elitz Corporation
 
May 2005 Purchase of headquarters building and transfer of
headquarters operations

 

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